ARASH

ARASH Introduction

🔶The History of Naming

ARASH, inspired by the Arabic words for "throne" and "tranquility," embodies the essence of paradise.

The brand seeks to create exceptional fragrances that blend the gifts of nature with a captivating presence.

Arabic:

العرش (al-ʿArsh) "throne"

الراحة (al-rāḥah) "peace"

The art of fragrance rooted in Grasse, France

🔶The art of fragrance rooted in Grasse, France

ARASH is rooted in Grasse, the perfume capital, and built upon masterful accords crafted from premium natural ingredients.

Its fragrances, made with exquisite plant and fruit extracts, offer a rich and luxurious scent experience.

🔶Awakening and coloring of the soul brought by fragrance

The gentle gradation from top to last note stirs nostalgia and awakens the quiet strength hidden within.

Fragrance enriches everyday moments and reveals the wearer's unique beauty with subtle grace.

The Moment That Defines the Impression of a Fragrance

🔶The Enchanting Dry Down of Precious Yakusugi

The moment that defines the impression of a fragrance is the Dry down. We’ve focused on this blissful moment when the top and middle notes gently settle and the base notes emerge.

The ARASH series incorporates rare extracts derived from the delicately fragrant Yakusugi wood, recognized as a unique and ancient Japanese cedar. This extract harmonizes beautifully with warm woody and musky notes, producing a lingering finish filled with depth and elegance.

Experience a scent that will be deeply etched into your memory.